local lawyer seo

Is It Possible To Find Mass Tort Leads On Facebook ?

We hear so much about Facebook’s 1.3 billion users. How can those who would benefit from inclusion in your mass tort cases be identified?

An ongoing assignment of mine has been helping one top law firm find those specific Facebook users for their own mass tort department. I’ve already managed to identify over 1,700 new prospects for them in just the past eighteen months!

That’s not at all bad when you consider that our budget for each targeted drug or medical device was only $500 per month, plus my salary. As is often the case, a picture can tell a thousand words, so I’d like you to take a really good look at the below picture: the number in front of each Facebook page is where you will find that particular page in Google searches of the keywords in the title.

 Click Image To Enlarge

PR Ranking Facebook

Facebook and SEO for Lawyers

What these examples clearly demonstrate is that I can get a Facebook page to the top of Google search results for any keyword. But what if I told you that this is not the prime way we are getting leads from Facebook? What if I told you that we’ve developed an even better way? Facebook has an advertiser platform so great that I can get clients’ advertising to ultra specific audiences—those which have used the drug or device in question and suffered adverse side-effects!

Sound too good to be true?

Well, let me explain more and give examples. Facebook offers an option to create a custom audience of people that I collect and upload to advertise directly to. My own custom software then allows me to find, as an example, all women that where using Drospirenone birth control pills (Yaz, Yasmin etc) or to find women that had a DVT, PE or stroke. That results in a database of 12,000 women that took Drospirenone and had a DVT, PE or stroke—which I can advertise exclusively to.

The results of such an advertising advantage? Since I started doing Yaz cases I have found 150 such cases for the client law firm. Is that a big number of Yaz cases when we know there where a total of 12,000 cases out there? Probably not—but I can tell you the law firm in question isn’t complaining! And I can do this targeting any drug or medical device. For example: SSRI drugs and birth defects, Nuvaring and DVT, PE or stroke (had 60 such cases at time of settlement).

What reasonable monthly fee would your law firm offer to have such valuable information delivered on a regular basis?

Offering Facebook Leads to 20 Mass Tort Lawyers.

After producing for just one law firm the past year and a half I’m ready to branch out and supply a few more firms with monthly campaigns. I will charge $2,000 per month to run a similar campaign for your law firm on my Facebook pages. I will pay for advertising the Facebook page out of the $2,000 you pay me each month. There will be no contract stating minimums of anything: if you like what you receive you’ll stay; if not, you won’t. I will advertise an 800 number that will go to your intake, one that needs to be good day, night and weekends. If you cannot supply a phone number then I will offer my own intake for use (http://www.legalintake.com) and send along the leads to you as they come in.

At present I can only manage 20 campaigns per month, but with most drugs and devices I can guarantee your firm will get at least one new case per month. You’ll probably get many more than that—but at least one new case is guaranteed. I’ll even continue the campaign into the next month for free, if necessary.

To begin, what I’ll need from your team is payment and an Intake Phone Number, plus approval of the Facebook posts we’ll advertise. When advertising begins so does your 30 days—not before. The longer your advertising runs the more new cases and leads you will get—as will be witnessed by your intake team during the campaign’s initial 30 days.

There are no limits on the mass tort campaigns you can run. I have pretty much run them all—and will be able to do the same for you!

So the opportunity is available and only the first 20 mass tort firms to sign up will be actively served.  All others will be put on a wait list. I will start taking appointments for next week to talk with you about your law firm’s needs. Sign up for appointment times hereYou can also email me at jacob@locallawyerseo.com if you already know the campaign you want to run and have the information ready.

Better yet I work from Windermere FL and not some country on the other side of the globe.

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Lawyer SEO Coaching

I have begun offering personalized instruction to law firms wanting to know more about SEO as it pertains to them. Typically, they have their own SEO person in-house but benefit from help with the fine points of this continually evolving field.

I can do hour courses and full-day courses, depending on what you’re after. Since the Internet and SEO are going to be of ever more importance in your marketing strategy it is essential that someone in your law firm has a firm grasp of the do’s and don’ts of SEO. This way you won’t be penalized by Google or fall victim to unqualified vendors who promise the moon but end up harming your search engine standing.

Coaching law firms in SEO

I include coaching on these topics:

- On-page SEO vs. Off-page SEO

- Social media signals and management

- Video marketing for law firms

- Removal of Google penalties

- General overview of website ranking in Google

- A one-hour All-In-One SEO Summary for law firms

- A two-hour intensive All-In-One SEO Summary for Law firms

- Custom topics relating to law firm marketing and the Internet.

These coaching sessions are for law firms only, as they are my area of expertise. I have ranked multiple mass tort drugs/devices on the first page of Google search results, with several #1 rankings. I have also created PI and DWI websites and videos which rank #1. National campaigns and the SEO accompanying them are every bit as much a part of my experience as local campaigns.

Using organic search, with no paid keywords, I have delivered more than 2,500 mass tort cases for law firms around the country over the past 2 years. If you think your practice wouldn’t benefit from skilled SEO and Internet marketing … I invite you to think again!

To schedule a coaching session or speaking engagement please contact me via email no less then 2 weeks prior to the desired date. If you will need me to be present on-site please give 4 weeks notice. For availability and prices email: Jacob@LocalLawyerSEO.com.

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How Law Firm Websites Are Affected By The Google Update

The new Google search engine that was revealed on September 2013 is more then just an updated version—it’s a whole new search engine. And it’s vitally important for law firms to understand the changes they must make to adapt.

The new Google search engine is called Hummingbird. The revolutionary way it ranks sites anticipates what a client will likely search for next. In the past, the LSI (Latic Semantic Search) was based on words related to the keyword you where trying to rank for. Now, it has more to do with related searches off that keyword.

Hummingbird’s Effect On Legal Sites

First of all, Google has effectively increased the barrier for entry into the first page of search results. To have success in ranking pages that are about a specific mass tort, it’s no longer going to be enough to just cover the keyword. Now, you’ll have to cover the whole topic.

Here is an example. If I want to rank for the keyword Yaz Lawsuit and my page is http://yazlawsuitsettlementlawyer.com—on this page I’ll have to cover the whole topic of Yaz Lawsuit. That could include the trial, the injuries, the settlement, the compensation and questions from victims plus any other areas the broad topic of Yaz Lawsuit covers. This might require several pages rather than the thin niche page we normally might make.

An excellent alternative to creating such extensive websites is to instead employ video marketing tactics employing YouTube and Facebook pages.

Penguin 2.1 and Websites

The second update that was sprung on the SEO community was the Penguin 2.1 update. This has to do with your sites link profile. Do you have the keyword in incoming links? Do you have paid links, or do you have spam links?

Perhaps the most important thing to understand about the Penguin 2.1 update is how little Google will now reward the fact your main keyword is in the anchor link pointing to your site. The best anchor links to your site will be:

– Your brand name (law firm name or domain name)

– Modified URL (different ways of rendering your domain)

These are safe anchor text that you will never get in trouble with. Also safe is “click here,” “More info,” “Info etc.” We call these penguin safe keywords.

What Should Law Firms Do Now?

The best advice is to build your business card site (main website) with as much content as possible. Let the world know what you are doing, and how superior your results are for your clients. Do not do any link building to your main domain. Don’t let the person who claims he or she can put you on the first page of Google for a certain keyword get hold of your main website. He or she should work on your satellite sites instead.

Those sites are where all the experimentation should take place. You can always afford to lose a satellite site in a future Google update, but you cannot afford to jeopardize the standing of your main website.

You can rank many different properties with link building including videos, Facebook pages or forum posts where a client talks about your law firm in a positive way. You can in fact rank any property on the internet, whether in your control or out of your control. But the goal should always be to get prospective clients viewing your marketing materials. That’s where your marketing dollars are best spent.

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Video Marketing For Lawyers

Most law firms have been impacted over the past 30 days by Google’s ever-changing Algorithm—often causing satellite sites focused on Mass Tort or PI to be unfavorably rated by Google because of less than optimal content.

I will be the first to admit that I had sites similarly affected by Google. With the dust now settled, you have some options going forward. Google prefers you to build big websites, like drugwatch.com, and they want you to spend a significant amount of money getting content out on the internet. If you want to go this route—Google will love you and probably rank your site high for multiple long-trail keywords during the next 2-5 years.

Marketers on a tighter schedule might want to consider other options. Video marketing is by far the most promising one.

Lawyer Video Marketing 2013

The great thing about video marketing is that Google owns the second biggest search engine in the world: YouTube.com. And the YouTube domain is so large that any content related penalties your smaller website might incur would not affect it.

What I therefore suggest are great marketing videos that can rank for competitive keywords. Let me give an example so you all understand what I’m talking about: If you search Google for DUI Attorney Tampa, for instance, the first video that comes up is a perfect example of how video marketing for lawyers is done correctly. It has the #1 spot for a very competitive keyword, and the result is a huge volume of traffic coming right to the video and through to the attorney. As you can see, his fabulous success has bred imitation—as is evident in the competitor’s video currently in the #2 spot.

In the new world of Google’s Hummingbird Algorithm, video marketing will be the preferred tool to get attorneys ranked in PI, DWI or even Mass Tort. I will talk more about how the Hummingbird update and Penguin 2.1 will affect lawyers in my next blog post.

How Do I Create An Effective Attorney Video ?

First off, it’s very important that you forget about the attorney video ads you see on TV every day. They might produce leads, but they are not, in my opinion and experience, the future of attorney Internet videos.

The most important thing when making an attorney video is connecting with the audience. This is best done by the attorney speaking directly to viewers. Connect with the potential client, answer questions clients typically have—and end with a clear call to action. A call to action might be: “Call us now to find out how we can get you compensation for your injury,” or “DWI defense is what we do. Let us do it for you! Call us now!”

The best video production company I have come across for lawyers is Lawyer Video Studio. They do lawyer videos the right way, and shoot them at your location or invite you to New York City to shoot at their studio. An investment made in quality videos comes back to you 10 or maybe up to 100 times over the next 2 years—as your videos attract new clients to your law firm. The payments to the video maker are conveniently spaced out over a 6 month or 12 month period, depending on how many videos are created for you. These marketing videos are meanwhile drip-fed into your YouTube account, thus keeping your content fresh, bold and new.

In marketing, with the new Google updates this is an investment law firms cannot do without. Think back to the DWI example video I reference above. This particular attorney rules the DUI/DWI market in Tampa. If you where a DWI attorney in Tampa and had to compete—would you concede the entire Internet marketplace? If you did, would your law firm have any chance of growth in the years ahead?

These days you cannot compete without active marketing on the internet, and video marketing is especially popular with the 15-40 year old crowd supplying your future clients. It’s time for you to establish a video strategy ensuring your law firm’s financial future.

I’m Jacob Malherbe and I do SEO and Internet Marketing for a living. I consult for many top law firms on the best ways to market their services in the Age of the Internet. Why not send me an email right now to arrange a free consulting call? I’ll be happy to review your current marketing strategy and suggest proven ways you can quickly better your overall results.

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Online Reputation Management

Reputation management is absolutely everything. Especially in your local market.

When you find yourself the victim of negative online information you therefore need to react quickly. Whether you run an established law practice, a top physicians group, a restaurant or a local retail shop—reputation management is crucial to your success.

We are experts at quickly minimizing damage caused by negative online information and protecting your professional reputation. When your online image is at stake, you can’t afford to be just a spectator. Taking legal action against those harming you online may be an option. But once something is on the Internet, getting it taken down from social media sites, news reports and personal blogs is almost impossible. And trying to do so isn’t where you want to spend your time and money.

Our proven strategies for pushing negative information off pages 1-2 of Google are the smart way to attack this common problem.

online reputation management

Online Reputation Management, Step 1

First, we identify the negative information in the three major search engines Google, Bing and Yahoo—and the keywords associated with it. Is it your company’s name that brings up the bad information, or is it something else? After that, we see how social media and related websites may be exacerbating the problem. Then it’s time to bring out the big guns and get to work.

No one can remove negative information, despite the wild claims some consulting firms make. But through proven strategies we can often bury it so that only someone willing to read beyond pages 1-2 of Google search results will see it. And statistics show that only about 2% of search engine users go beyond these first two pages of results. In fact, an estimated 94% of Google users never look beyond page 1 of search results. So by pushing bad news to page 3 or beyond you can feel pretty secure.

News also depreciates rapidly on social media websites. Only if someone sets up a page specifically dedicated to harming you do you have a big problem. It such situations, our strategy will be to outrank the bad news so that keywords are less likely to trigger unwanted search results.

Step 2: Creating Fresh Content On The Subject

By expertly determining what we are up against we can design a program of regularly adding fresh web content to help bury the negative information. While prominently featuring the most important keywords, perhaps your name or that of your business firm, and by adding purposely designed press releases and blog posts plus Web 2.0 pages—we can flood the search engines with alternative pages. These will say only positive and credible things about you and your company, and will be created by either your own in-house writers, or ours, as part of the service package below.

The result will be negative news sinking further and further down in search results. Using these proven techniques a negative item appearing even at the top of Google page 1 can steadily be displaced twenty full places to page two—restoring effective control over your online reputation. Incorrect or deliberately injurious information about you or your firm need not be allowed to continue to cost you sales.

Let us start today on the solution!

Reputation Management Step 3: Combating Bad Reviews

Of course, individual consumers may sometimes react negatively to products and give them bad reviews. Putting these reviews online can be one way of challenging a company’s ability to address an issue.

We protect you by putting any bad consumer reviews in perspective. We make sure that the 99% of your customers who are satisfied or even thrilled with your product or service—are also heard.

Our expertise in the continually evolving world of online social media ensures that the good things people are saying about you and your company also make it into search engine results. Quickly and effectively. Consumers researching a product or service on Google, Bing or Yahoo deserve to know the real story, and are able to come to favorable conclusions when allowed to do so.

Would a current search on your company or its products and services, on popular consumer websites, give consumers accurate information? If not—isn’t it time we talked about working toward solutions?

Our Online Reputation Management Service

We will begin by analyzing your situation and expertly constructing ten new Web 2.0 online reference pages for your company, and getting them ranked high in search engine results.

Then, our skilled writers will create and distribute one press releases about you or your company giving consumers solid reasons to choose your product. And we will make sure this press releases are seen by the maximum number of prospective clients and are distributed to many news outlets that will list the press release on their site. All in all this will give us enough new page about your company to push the bad press away and give a client only good things about your company.

Time to completion: 30-45 days.

Price: $899

Please contact me direct for this jacob@locallawyerseo.com

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Google+ Local SEO

One of the best places for a lawyer to be seen or found in Google search are in what we call the 7 pack of Google+ Local. A lot goes into a well optimized Google+ Local page in 3 places.

  • Your Google+ Local page itself with the text, pictures and video all optimized
  • Your main website also called the landing page for your Google+ Local Listing
  • Your local citation pointing to your main website

Making all this work together is how you optimize Google+ Local and its something that should be done by one person so everything is correct across the board. If you have already created your Google+ local page and you have your main website the optimization between the two and local citations are what you are needing to bring your listing to the 7 pack on the front page of google for your main local keywords.

Google+ Local Service

Optimizing Text, Pictures and Video On Google+ Local

First off its very important that your Name, Address and Phone number (NAP) is the same across between the Google+ Local and you main website. The NAP should also be the same from the local citation that you get to you main landing page for Google+ local. Your phone number should be a local number, so don’t use 800 numbers in your listing.

Another important thing is your title in Google+ Local make it your full business name, then make your landing page have the city and state in the title tag. I know you see people put the main keyword in the Title of their business but its one of those things that might work today but will not work down the road. Build your foundation strong from the beginning don’t look for loop holes that will soon be closed by Google its a loosing game to chase Google loop holes as your business will be strong one day and you will add staff to support that grows and overnight as a loop hole gets closed your business will get hurt badly from it.

The 10 images and video’s that you should put in your Google+ Local listing should all be optimized with the title of the image or video. So when you upload the image or video make sure the title is optimized.

Main Website Landing Page For Google + Local

There are many things that have to be optimized on the main website landing page for Google+ Local the first thing to understand is that the landing pages does not need to be the front page of your website, you could use an inner page that was optimized better for a specific area of the law where they keywords fit better with the keywords that you are optimizing your Google+ Local listing for. Also you need to get you main website optimized with maps, so again you tell google this is my exact address and I will show it to you on a map. All these optimizations on the main website landing page goes with local citations where everything has to be the same. The optimization of the main website landing page for Google+ Local is almost more important than your optimization of your Google+ Local listing. If the main website’s landing page is not optimized for google local you will not be seen in the pack 7 on Google.

Importance Of Reviews In Google + Local

With the law firms I work with I always stress the importance of Google + Local reviews, now you might ask yourself how do you get clients to do a review for you without being forced or coached by you. I will tell you how I do it. First when is a client the most happy ? Right when he gets his check from the settlement he won from the insurance company. So why not put a small note in with the check to the client asking him for a review if he has the time. You explain on the note the exact URL you want him to visit to make the review. This could be the Google+ Local page or it could be a citation site like Cityseach or Yelp. Its important to only put this note in with clients that possibly could use the keywords you are after. So if you are a personal injury lawyer going after keywords like Car accident lawyer or truck accident lawyer, don’t put a note to the client that had slip and fall accident if that is not your main focus.

Reviews on your Google+ Local listing and local citation sites are one of the most important things for your search engine placement and one that only you can ask your clients to do for you. No optimization package can help you with clients reviews but its something you have to put a person in your office in charge of coordinating.

What Would A Pack 7 Google+ Local Listing Mean For Your Business?

First off it would mean that you would be on the first page of Google for your main keywords, it would mean more eyeballs to your listing and more potential visitors to your website. If your website can convert these visitors to call you or fill out a contact form is your next challenge but if you have no traffic to your website then you don’t have the luxury of even having this problem. First your bring the clients by your website and then you work on converting them to paying clients.

Going from 10 visitors a day would maybe result in 1 new client a week, to 100 visitors a day it would probably mean 1 new client a day. That is the difference that Google+ Local can do for your business why not invest the time in making this happen.

We offer Google+ Local Packages if you feel like getting an expert to do the job right for you.

Helpful Background Articles on Local Search:

+Local Search Ranking Factors

+ Bill Slawski’s Local Search Glossary

+ My own version of a Local Search Glossary

+ Mike Blumenthal’s Digital Equity Infographic

+ Matt McGee’s 10 Likely Elements of Google’s Local Search Algorithm

+ My Own “Local vs. Traditional SEO: Why Citation Is the New Link”

+ Dev Basu’s “Local Landing Page Best Practices”

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Social Signals

Social signals are becoming more and more relevant for google and what you want to see is lots of users sharing your content on the social platforms. That would be twitter, facebook, pinterest and many more social sites. If you keep up with your facebook account and post 2-3 times a week to a good following then you are probably getting these social signals already. But then again who have the time to do that when you are running a law firm ?

social signals

In my packages the social signals are a big part of my ranking plan for your local site and without it you will not be able to get past the 3 page of Google.

Think about it this way there are 9 spots in Google on the front page and how many law firms in your city is gunning for those 9 spots? If you are in a smaller city then maybe its not a problem but then again if it was no problem you would not be on these pages ready this.

My Local lawyer Seo packages are all inclusive. When you setup a monthly package with me I don’t want you to do any link building yourself, but I do want you to go about your business as normal and post on your facebook page as normal. I will send you a ranking report every month to show you where you are for your 2 keywords in the 3 major search engines Google, Yahoo and Bing.

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Local Lawyer SEO

I have been getting calls from people that want SEO services in the lawyer community and have put together these pages as a guide. If you have come here you probably already know my results around the web.

seo_keywords

To give you a quick recap on all my activities

I have been very successful in Google in these areas

  • BP Oil Spill
  • Yaz,Yasmin,Ocella
  • Vaginal Mesh
  • Paxil,depakote,zoloft
  • Actos
  • Avandia

This is also the reason why I offer SEO for national mass tort websites.

For all other inquiries I offer different packages for Mass Tort and Local SEO that you will see under my SEO packages. If you have a decent website my SEO packages are all inclusive and will make your keywords go up in Google Search. I know what I am doing and the services I am offing will help any website get a better ranking in a matter of 2-3 weeks. The services I am offering is on a monthly plan so each month you will automatic be charged in paypal for the services.

I also offer an understand SEO package where you will get a better idea of what you need for your website to rank hire and what changes that must be done to get the Google love. For lawyers doing their own SEO this package will give them a easy road map that will help them with any campaign that they later order from me.

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